What’s trending in the BEAUTY world?

As we near the halfway point of 2023, it’s becoming clear which cosmetic beauty trends are catching on. As the beauty industry continues to evolve, so do the cosmetic beauty trends and popular treatments. 2023 promises to be an exciting year for beauty enthusiasts, with many innovative and groundbreaking treatments expected to take centre stage.

Let's take a closer look at some of the cosmetic beauty trends that are expected to be popular in 2023.

1. Non-Surgical Nose Jobs

Non-surgical nose jobs are expected to be one of the most popular cosmetic treatments in 2023. This procedure involves the use of dermal fillers to reshape and contour the nose without the need for invasive surgery. Non-surgical nose jobs are a great alternative for individuals who are not ready to undergo surgery, and they offer a more affordable option for those looking to enhance the appearance of their noses.

Not only are they less invasive than traditional nose jobs, but they are also quicker and cheaper to undergo and the recovery time is very fast. From just $275, you could improve the shape of your nose for 3 - 6 months.

2. Skin Rejuvenation

In 2023, skin rejuvenation treatments will continue to be popular. These treatments help to restore the youthful appearance of the skin, and they can help to reduce the signs of aging, such as wrinkles, fine lines, and age spots. Skin rejuvenation treatments include chemical peels, laser resurfacing, and micro-needling.

Skin rejuvenation can involve the addition of collagen into your skin which is generally known to make your skin look and feel 5 years younger.

3. Body Contouring

Body contouring treatments are also growing in popularity today. These treatments are designed to reshape and contour the body, and they can help to eliminate stubborn fat that is resistant to diet and exercise. Popular body contouring treatments include liposuction, tummy tucks, and CoolSculpting.

4. Dental Cosmetic Treatments

In the field of dental cosmetics, teeth whitening treatments and clear braces like Invisalign are becoming popular choices for people who want to improve their smile.

However, there are many other forms of cosmetic dentistry available today, each of which are growing in popularity.

5. Natural-Looking Enhancements

In 2023, natural-looking enhancements will be more popular than ever before. Many people are moving away from the over-the-top, exaggerated look, and instead opting for more subtle treatments that enhance their natural beauty. This includes dermal fillers, lip injections and brow lifts.

6. Environmental Sustainability

Sustainability will also be a major trend in the beauty industry this year. More and more people are becoming aware of the impact that beauty products and treatments can have on the environment, and they are looking for more sustainable options. In response, many beauty companies are now offering eco-friendly products, and many treatments are being designed with sustainability in mind.

From the ingredients themselves to the packaging and the supply chains.

7. Men's Treatments

Men's treatments are also becoming an increasingly popular beauty trend in 2023. As the world moves to be more inclusive and “metrosexual”, more men are showing an interest in cosmetic treatments. In response to this demand, beauty companies are taking advantage of the opportunity for new revenue streams by offering a range of treatments designed specifically for men. Men's treatments include hair restoration, Botox, and male breast reduction.

8. Personalised Treatments

As obvious as it sounds, personalised treatments are becoming increasingly popular. As the name suggests, it’s about fine-tuning your aesthetic to suit your individual desires, needs and current style. With cosmetic enhancements now being so readily available and affordable, some people see cosmetic work as a way to modify their look depending on the occasion and to continually “improve” their appearance.

As technology continues to evolve, it is becoming easier to tailor cosmetic treatments to the individual needs of each patient. Personalized treatments offer a more tailored approach to beauty, and they can help to ensure that patients receive the best possible results.

To a certain extent, even ageing is becoming something that can ultimately be avoided or reduced, so personalised treatments are a great way for you to feel comfortable in your skin.

9. Thread lifts

This is a non-surgical, minimally invasive alternative to a traditional facelift whereby threads are placed under the skin to lift and tighten sagging skin on the face or body.

Thread lifts can be done under local anesthesia or sedation, and the results are visible immediately after the procedure. Thread lifts are rising in popularity as they offer a more youthful appearance without the need for surgery and the effects can last from six months to as long as two years.

10. Improved Genital Appearance

More and more people are using cosmetic treatments to improve the appearance of their genitals. This is most common in women with labiaplasty which involves reshaping the labia (vagina lips).

11. Laser hair removal

Laser hair removal and laser skin resurfacing, are becoming increasingly popular in 2023.

As the name suggests, laser hair removal removes unwanted body hair by destroying the hair follicle. This method of hair removal is not only effective, precise, fast, relatively painless and precise, but it also provides longer-term hair reduction after treatment than other methods. It can also be reasonably affordable over time since the more you do it the less you need it.

Meanwhile, laser skin resurfacing removes the top layer of skin to improve its appearance, tone and texture.

12. Breast and Butt enhancement

Breast enhancement is one of the more well-known cosmetic procedures, but remains ever popular. Still one of the most popular cosmetic beauty trends in 2023, breast enhancement does not necessarily involve enlarging the breast, but can also involve reshaping or even reducing breast size.

Butt enhancement, otherwise known as a butt lift, or more commonly known as a Brazilian Butt Lift (BBL) is a cosmetic surgery that involves removing fat from one part of the body through the process of liposuction and transferring it to the buttocks to enhance their shape and size.

Key takeaways - popular cosmetic trends in 2023

We’ve covered just a handful of the most popular cosmetic beauty trends of 2023, which goes to show how increasingly popular cosmetic “enhancements” are becoming today.

The general beauty trend appears to be heading in a more ‘natural’ direction with less invasive and more minimal procedures, however, this doesn’t mean there’s a decline in the cosmetic treatment industry, in fact, if anything, the engine burners are only just getting started.